Metaverse Goes Mainstream

Reading Time: < 1 minute

What To Know

Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive.
Despite this, two-thirds of consumers believe the concept could be life-changing, 68% described it as the “next internet” and 74% stated it is representative of the future.
, and China suggests that the metaverse has gained enough traction in public discourse to potentially accelerate its adoption.

Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive. That’s a noteworthy bump in awareness compared to last July, when just 32% reported being familiar with the term.
Familiarity has not been followed by understanding, as just 15% of respondents felt they could explain what the metaverse is to other people. Despite this, two-thirds of consumers believe the concept could be life-changing, 68% described it as the “next internet” and 74% stated it is representative of the future.
Concerns about the metaverse remain high, with 72% of parents worried about their children’s privacy and 66% concerned about their safety. However, a survey of over 3,000 people aged 16-65 across the U.S., U.K., and China suggests that the metaverse has gained enough traction in public discourse to potentially accelerate its adoption.

Please Share: